Black Friday 2008 Edition - Buy at Microsoft Live Cash Back


Ok, I didn’t get any money for that headline but you will if you make your purchases through Microsoft Live Cashback (formerly Jellyfish).  A robust comparison shopping engine with cash back?  You gotta love that…. and now so timely for the Holidays during a down economy!

Check it out.  http://search.live.com/cashback

Retailers:  If you’re not participating in Live Search Cash Back you should be.  The order volumes are still low but they will become material this Holiday.  Even better, this is a CPA (actually a bidded CPA) model.  You can absolutely control your ROI (ROAS, GPROAS) on a per product basis.    Here’s a link to their sign up form to get started, http://advertising.microsoft.com/advertising/LiveCashBack-Interest-form

What has your experience been with Microsoft Live Cashback?  Is it a gimmick or the wave of the future?


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